ComReg is developing an SMS Sender ID Registry to prevent text message scams and to help protect the SMS channel as a reliable and trustworthy communications channel in Ireland.
Application-to-Person (A2P) SMS messages often include an alphanumeric identifier, or SMS Sender ID, that may be the name of the company or brand that sent the message (e.g., 234BANK).
SMS Aggregators and Mobile Service Providers handling bulk SMS traffic on behalf of organisations need to pre-register the SMS Sender IDs in use by those organisations by 25 February 2025. To participate, SMS Aggregators and MSPs are asked to email senderid@comreg.ie
Later in 2025, text messages with unregistered SMS Sender IDs will be blocked.
Organisations using SMS Sender IDs in their text messages to customers should check that their SMS provider has pre-registered their existing SMS Sender IDs.
Stay scam safe. Protect your customers and avoid disruption to your business and consumers by pre-registering existing SMS Sender IDs now.
For more see comreg.ie/senderid
